About the studio
Animation studio for impact projects. We help foundations, museums, media and businesses talk about difficult subjects so that people hear them — and act.
Betooned was founded four years ago, and since then we have completed around 40 projects — animated films, 2D series, title sequences for film projects, content for social media. Over these years more than 100 people have worked on our projects: producers, animators, illustrators, composers, sound engineers and editors.
Our films and videos have been watched by hundreds of thousands of viewers. Our work has been released on streaming platforms, shown at festivals (Asolo Art Film Festival in Italy) and in digital media.
My name is Sasha Potapova.
I have been working in media for more than ten years: I started as a film director and screenwriter, took part in Russian and international festivals, then moved into animation and content production. Along the way I have worked with major brands and platforms and gone from individual projects to running my own studio and team.
Four years ago I founded Betooned — and since then the agency has become more than a business for me: it is a way to connect stories, cultures and people through animation and other formats of communication between an author and an audience.
The name grew out of a simple idea: be + toon(ed) — "to be cartooned". We are based in Tbilisi and the studio is now relocating to Paris to establish itself more firmly in the European market.
Today we work not within a single format but within a story — a series, a brand campaign, a documentary project, stories at the crossroads of genres and platforms. We are actively exploring the markets of Asia, the CIS and Europe, building Betooned as a bridge between cultures.
Team
▸ 11 peopleOver the years we have built a team that handles producing, production and promotion of projects.
We are open to collaboration with talented directors, animators and artists. Write to us at be@betooned.co
