▸ Impact animation // Animated documentaries // Explainer videos // Platforms // Exhibitions

Animation studio for impact projects. We help foundations, museums, media and businesses talk about difficult subjects so that people hear them — and act: animation, writing, archive platforms, exhibitions. From idea and research to launch.

If you need animation outside impact projects — ads, title sequences, series — we have an animation production company for that SASHA ↗

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01/ ▲ Asolo Art Film FestivalA film about the artist Kandinsky: Italy's oldest festival, AI in art and abstractionismFilm

What we do

▸ 4 formats

01/Animation for documentaries and mediaWhen subjects cannot be filmed or you need to show what isn't in the frame.↳ film about children from orphanages ↳ "228 Part 1"
02/Impact campaigns for foundations and businessVideos that gently explain complex things and help people get involved.↳ Liza Alert × X5
03/Archive and narrative platformsStory archive websites, writing, research.↳ BadGoodDad
04/Exhibitions and installationsVideo and spaces for museums and galleries.↳ Transport Museum ↳ MIGRANTISM

↓ projects2024 — 2026

02/ ▲ An animated narrative for a documentary about children from orphanages. How to talk gently about the hardest periods of lifeFilm

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03/ ▲ 2026An atmospheric 2D metro film for the Moscow Transport Museum: a collage on a large wall at the exit of the exhibition. Together with the Artman agencyMuseum

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Still from the film for the Transport Museum

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04/ ▲ Visual identity for the documentary project "228 Part 1" about teenagers who chose a risky pathTV

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05/ ▲ A video for the joint project of Liza Alert and X5 Group — about bracelets for people who get lost. A detailed animated guide on how to take partImpact

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Coming soon

▸ new studio projects

06/ ▲ festivals 2026Wake — a festival animated film by Sasha Potapova about six-year-old Katya, who lives through the death of someone close, her grandfather. Digital frame-by-frame animation with real materials — gouache and watercolourFilm

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07/ ▲ coming soonBadGoodDad — an archive narrative platform: a private history of post-Soviet fatherhood told by the children. Website, book, filmPlatform // book // film

08/ ▲ coming soonMIGRANTISM — a multiplatform project with galleries in France: a platform about emigration and an installation for galleries and exhibitions, co-created with artists who speak about emigration. A reflection on emigration as suchPlatform // installation

How we work

▸ from idea to launch

01/Subjecta question that hurts
02/Researchinterviews, archives, experts
03/Formatfilm, platform, exhibition, campaign
04/Productionanimation, writing, design
05/Launchscreening, publication, the project's life

You can come with just a subject — we'll help you define the task and choose the format.

Clients

▸ who we've worked with

Brief

▸ tell us about your project

Write to us using the contacts below to discuss your project, or fill in the brief and we will get back to you

Email / WhatsAppbe@betooned.co +7 902 740 00 55

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